Ohora
Exclusive distributorKorea's leading semi-cured gel nail brand. We launched Ohora in Türkiye in 2023 and now run it across ohora.com.tr, Trendyol and Gratis, and hold the exclusive rights in the United Kingdom.
Brand distribution · Türkiye, USA & Europe
We take brands into new markets, and make them matter there.
S&S International is the exclusive distributor behind Ohora and Purito Seoul in Türkiye. Since 2016 we have built brands across our own stores, marketplaces and retail in Türkiye, the United States and Europe.
Founded 2016Boston · IstanbulExclusive partnerships
- 2016 founded in Türkiye, now headquartered in Boston
- 72,000 orders per month across our channels, 2025 average
- 6 markets: Türkiye, USA, Canada, Mexico, Europe, Cyprus
- 800+ retail doors through our Gratis partnership in Türkiye
Who we are
A distributor that runs the brand, not just the shipment.
Founded in Türkiye in 2016 under Kartal Group, we spent our first years learning the domestic market from the inside. In 2020 we moved our headquarters to Boston and expanded into the United States, Canada and Mexico.
Today we manage distribution and marketing for a focused portfolio of beauty brands: importing, localising, selling through our own stores and marketplaces, placing products in retail and running the advertising behind them.
Brands we represent
A focused portfolio, each brand built market by market.
We take on few brands and run them properly: exclusive rights where it matters, local content, our own stores, marketplaces and retail.
Purito Seoul
Exclusive distributorClean, sensitive-skin K-beauty with a presence in 60+ countries. Exclusive distribution in Türkiye through purito.com.tr, Trendyol and Hepsiburada, backed by local content and influencer work.
Nooni
Exclusive distributorKorean lip and skin care, the newest addition to our portfolio in Türkiye.
Every Routine
Exclusive distributorKorean skincare for everyday use, sold through its own Turkish store and marketplaces.
mimmua!
Exclusive distributorPlayful Korean beauty with a dedicated Turkish storefront.
P.Calm
Exclusive distributorKorean skincare for sensitive and reactive skin.
What a brand gets from us
The whole job, under one roof.
Import & compliance
Customs clearance, product notifications, Turkish labelling and documentation, handled in-house.
Own storefronts
A dedicated Shopify store per brand, in the local language, with local payment and delivery.
Marketplaces
Trendyol, Hepsiburada and Amazon operations: listings, pricing, campaigns and reviews.
Retail placement
Shelf space through national chains such as Gratis and Watsons, plus pharmacies and professional salons.
Content & creators
Local photography, video, influencer programmes and community management by our Istanbul creative team.
Performance marketing
Meta, Google and TikTok advertising run and measured by us, with weekly reporting to the brand.
Warehousing & fulfilment
Receiving, storage, pick and pack and same-day dispatch from our Istanbul operation.
Where we operate
Two home markets, and the routes between them.
We run day-to-day operations from Istanbul and Boston. Türkiye is where our brands sell at the greatest depth; North America and Europe are where we source, launch and expand.
- TürkiyeIstanbul office · own stores, Trendyol, Hepsiburada, Gratis, WatsonsExclusive distribution
- United StatesBoston HQ · Amazon, Walmart, own websiteHeadquarters
- United KingdomSELSE International Trade Ltd · Ohora UKExclusive distribution
- EuropeGermany, Croatia, Bulgaria, Greece, Romania, Armenia, GeorgiaSales
- Canada & MexicoNorth American marketplacesSales
- CyprusSales
For brands
Looking for a partner in Türkiye or the US?
Tell us about your brand and the market you have in mind. We reply within two working days.