About S&S International
Built in Istanbul, headquartered in Boston, at home in both.
We are a brand distribution and marketing company. We import, launch and grow beauty brands in Türkiye, the United States and Europe, and we do the whole job ourselves.
Our story
From a domestic cosmetics seller to an exclusive partner for Korean beauty.
Our primary mission is to directly manage the distribution and marketing of the brands we represent.
S&S International was founded under Kartal Group in Türkiye in 2016 and worked exclusively in the domestic market until 2019. As the global landscape evolved we expanded internationally, first to the United States, Canada and Mexico, and in 2020 we moved our headquarters to Boston and took the name S&S International LLC.
In 2023 we introduced Ohora, the Korean semi-cured gel nail brand, to a Turkish market that had nothing comparable. The result, and the way we achieved it, defined what we do now: exclusive partnerships with new-generation brands, run end to end by our own team.
Milestones
Ten years, three continents.
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2016
Founded in Türkiye under Kartal GroupCosmetics sales focused on the domestic market.
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2020
Headquarters move to BostonRenamed S&S International LLC; entry into the United States, Canada and Mexico.
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2023
Ohora launches in TürkiyeExclusive partnership with Glluga; first semi-cured gel nail brand on the market.
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2024
Gratis retail partnershipOur brands on shelves in 800+ stores nationwide.
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2025
Purito Seoul, and a UK entityExclusive Purito distribution in Türkiye; SELSE International Trade Ltd founded for Ohora UK.
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2026
Portfolio growsNooni, Every Routine and mimmua! join; a dedicated store for each.
Values
What we hold ourselves to.
Our vision is to stay ahead through innovation and clear differentiation, and to reach the highest possible satisfaction for both our brand partners and our customers.
Respect
For the people we work with, the brands we represent and the customers who buy from us.
Adding value to our partners
A brand should be stronger in a market because we are there: better content, better placement, better numbers.
Continuously evolving
Channels, platforms and consumer habits change quickly. We adapt our model instead of defending it.
Results-oriented
We commit to annual purchase targets with every brand we represent, and we report against them weekly.
Our strengths
Why brands choose to work with us.
What we have done for Ohora and Purito Seoul in Türkiye is the model we bring to every brand we represent.
We open categories, not just accounts
When we launched Ohora in 2023 there was no semi-cured gel nail product in Türkiye. We built the category from zero and the brand now averages 200 orders a day.
Brand awareness built in-house
Our Istanbul creative team produces the local content, works with creators and runs the community. Ohora's Turkish Instagram grew to more than 85,000 followers without an outside agency.
Fast, complete launches
Purito Seoul went live in Türkiye with its own store, Trendyol and Hepsiburada at the same time, with Turkish labelling, localised content, influencer collaborations and performance marketing from day one.
Shelf space that follows online demand
Online traction earned our brands national retail: Gratis with 800+ stores, Watsons, pharmacies and professional salons.
Volume across channels
In 2025 our stores and marketplaces averaged 72,000 orders a month, 18,000 a week, across Türkiye, the United States and Europe.
We keep our commitments, and earn the next market
We exceeded our first-year purchase commitments with both Ohora and Purito. On the strength of the Turkish result, Ohora granted us exclusive rights for the United Kingdom as well.
Operations under our own control
Import, compliance, warehousing, fulfilment and customer service are run by our own team, so a brand has one partner to talk to.
Work with us